Introduction
Get conduit, the future of dock yard management
Get conduit runs the part of logistics nobody sees: the yard between the road and the warehouse, where trucks wait, trailers get lost and every minute costs money. Their product was years ahead of the market. Their image was not.
We rebuilt the brand from its core idea, flow, and carried it through to a website that explains a complex product in a few calm screens.
What’s the problem
A great product that looked like everyone else
The old site spoke the language of every logistics tool: stock photos of trucks, blue gradients, dashboards cropped at random. Buyers could not tell Get conduit apart from software that does a tenth of what it does.
Worse, the story changed from page to page, so the sales team rebuilt it by hand in every deck.
Our solution
One idea, carried everywhere
We gave the brand a single visual idea: the continuous line a trailer draws from the gate to the dock. It became the logo, the motion language and the grid of the website.
The thinking behind it
Calm is a feature
Yard managers live in noise. We made the brand the opposite: generous space, a warm serif for the big words, and colour used only where something moves.
Our approach
Brand first, then the site that carries it
Three weeks on the identity, four on the website. Every page was designed in Figma at full fidelity before a line of code, then built with the motion tuned in the browser, frame by frame.
Final results
A brand the team is proud to send
The new site went live in seven weeks. Demo requests doubled in the first month, and the sales deck now starts from the website instead of the other way round.